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CRM stands for “Customer Relationship Management” and refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers. CRM ensures that every step of the interaction with consumers goes smoothly and efficiently in order to increase the overall profits. CRM allows businesses to focus on their company’s relationship with customers, colleagues, suppliers etc. Since CRM provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. Another strong argument in favor of CRM is that it is suitable for any business size.